Sir was born Sir William Christopher Alexander in Jacksonville, FL. He has been honing his craft since the age of 13. The rapper, songwriter and producer of hip hop known as Sir has released his latest single track, “Till I Fall.” The track has been proudly released under the independent Young Society Music Group label. Indomitable, melodic, with a powerful back beat and moments of great intensity, “Till I Fall” is easily one of the best pop tracks to come from an independent rapper in quite some time.
Having performed as a headlining act for the University of Florida's Homecoming parade in front of 70,000 fans Sir has had ample preparation for the main stage. Sir cites as main artistic influences a broad array of pop and hip-hop stars including Drake, J. Cole, Kendrick Lamar, Kanye West, the Notorious B.I.G., Eminem, Nas, Canibus, Clip Heatwood, Slick Rick, and Michael Jackson. A particularly eloquent master of the mic, Sir's lyrics are deliberate and concise, chosen for sound, rhythm and meaning in equal measures.
“I started off managing a rap group by the name of Young Society,” writes Sir of his start in hip hop. “After realizing that my true gift was being behind the mic and impacting people from the stage, I decided to turn to the life of recording and performing.”
A man of great drive and personal direction, Sir's music has always been about improving the world around him. Though the power and groove of “Till I Fall” stand out as clear priorities for the artist, it is the reason underpinning the track with which Sir is chiefly interested.
Speaking of these themes, Sir comments, “My music gives people looking for a way to express how they feel about today's society (music, media, etc.) a voice to be heard, received by the masses. 'Till I Fall' speaks for those who have smelled, tasted, and experienced success and the things that happen while being at the top of their respected fields. There are going to be people that enjoy seeing you be the best … however, there are also always going to be people who want to see you fall. 'Till I Fall' speaks about going until you fall while planning to never do so.”
Copyright 2016 © Sir William Alexander